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18 PalletCentral • September-October 2021 palletcentral.com Leadership By Caryn Smith I n 2020, NWPCA was lucky to have met in person, literally within a week before COVID-19 shut down the world and every other organization's annual meeting. That said, members and supporters of the industry are anxious to gather back together at the Annual Leadership Conference, and other NWPCA coming events, as there is always insight, energy and camaraderie to be enjoyed in the process – and some fun, too! The 2021 NWPCA Annual Leadership Conference in Orlando, September 15-17, 2021 will yield no doubt lasting results for attendees whom apply what they hear and learn from the sessions. The study of results is what Ross Bernstein, ALC keynote speaker, has dedicated his career to, and he has interesting things to share on the matter. Through his studies and stories, one can gain insight into the wide world of sports and how it applies to winning in business and life. We had a chance to speak with him on his life's work, which has led to his own peak performance. Bernstein is an author of nearly 50 sports books, an award-winning peak-performance business speaker, and featured in several mainstream media outlets. His mission is to help us think differently – think like champions – and raise our game to the next level. The Back Story As an author and working member of the media, Bernstein has spent the past 25 years in locker rooms, press boxes, sidelines, and dugouts studying the DNA of hall of fame athletes and championship teams. As a speaker, his superpower is taking that wisdom and sharing it with his audiences in a unique way that allows them to think and perform differently … like champions. Inspired by the "Good to Great" concept of how the best companies are able to separate themselves from the rest of the pack through servant leadership, by creating a culture of excellence, and by giving extraordinary customer service, Bernstein weaves poignant stories from the world of sports, along with fascinating case studies of companies who he has CODE OF CHAMPIONS Motivator Ross Bernstein has spent his career studying notable sports heroes in regards to leadership and momentum. We wanted to know: Is there a formula to being the best? iStockphoto.com/Seng kui Lim