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34 PalletCentral • November-December 2023 palletcentral.com 34 PalletCentral • November-December 2023 palletcentral.com Business Protecting Yourself Against CYBER THREATS W ith how much we rely on technology throughout our everyday lives, it's no surprise that staying safe online has become more important than ever. However, millions of individuals are still fi nding themselves victims of fraud every year. Considering this is a problem that's only going to grow exponentially worse, it's frightening to think that there aren't any obvious solutions — or are there? As humans, we are constantly looking for convenient ways to fi x or avoid our issues, a concept that applies to the world of cybersecurity. Contrary to what many of us have been led to believe, today's cyberthreats can't be avoided by installing an anti- virus or using a VPN. At its core, cybersecurity is an issue deeply intertwined with human behavior and cannot be conveniently rectifi ed solely through technological means. is becomes apparent when looking at situations where individuals fi nd themselves victimized by cybercriminals. Notably, when victims inadvertently fall for a scam, whether through phone calls, link clicks, or downloading malicious programs, they are doing so under their own free will, oblivious to the danger they are in. Identity thieves have mastered the art of fraud and Cyber crime takes many forms, so it's important to understand current trends and how to protect yourself, your employees, and your business. By Carrie Kerskie