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Mark Barford is NWPCA senior director of business partnerships. Prior to joining NWPCA in 2016, Mark held long-term execu ve leadership terms in the Na onal Hardwood Lumber Associa on and Appalachian Hardwood Manufacturers. In his role at NWPCA, he brings an understanding of the lumber sector to support and facilitate connec ons in the wood packaging industry. He may be reached at mbarford@palletcentral.com Selling Privately Held Companies In The Pallet Industry. Trusted advisor with 35 years of industry experience with a global network of buyers that creates significant value for our clients. Diverse buyers: Private equity, industry, and well-funded investors. Exclusive advisory: We manage the sale for maximum value. Experienced team: A.D. Advisors, 100+ years in recycling, waste, and pallets, $600M+ in value. adadvisors.com I lnfo@adadvisors.com I 800-385-8225 Naviga ng Data Privacy In Automated Marke ng Data privacy has become a pivotal concern in marketing, with 86% of marketers in 2023 noting an impact on their strategies due to evolving data privacy norms. e increasing restrictions on data collection, especially around third-party cookies, pose a challenge for pallet manufacturers. To adapt, companies are incentivizing customers to willingly share data through offers like coupons or exclusive content access. Additionally, turning to alternative marketing channels— such as social media and contextual advertising—offers a way to reach audiences while respecting privacy concerns. Forging Ahead: Embracing Rela onships And Sustainability In Pallet Marke ng e journey of the wooden pallet industry, from its humble beginnings to becoming a cornerstone of the global economy, is a testament to the power of strategic marketing, relationship building, and sustainability. As the industry stands today, with a market valuation of $2.3 billion in 2022 and an expected growth to $4.0 billion by 2033, it reflects not just the indispensability of wooden pallets in global commerce but also the evolving priorities of the market. In this decades-old industry, the key to success lies not only in the product but also in fostering strong, trust-based customer relationships and responding adeptly to their needs, which is crucial for standing out in a market with often similar products. Promoting the sustainability of wooden pallets has become a key focus in marketing. Emphasizing their 100% renewable, recyclable, reusable, and repairable nature— as verified by the Environmental Product Declaration—aligns with the increasing environmental consciousness in both business and consumer circles. is not only enhances brand appeal but also strengthens market positioning. Additionally, the integration of automation and AI in marketing strategies is revolutionizing the industry, facilitating more efficient and personalized approaches. PALLETCENTRAL.COM/CONFERENCIA September 9-10, 2024 • 9 y 10 de septiembre de 2024 Querétaro, México SAVE THE DATE RESERVA LA FECHA MEXICAN WOODEN PACKAGING CONFERENCE & EXPO

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