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12 Pallet C e nt ral • Janu a r y -Fe b r u a r y 2 0 25 INSIDE NWPCA CONT. Ortega Named 2025 Leading Lobbyist Associa on T he NWPCA celebrates Jason Ortega, JD/MBA, Vice President of Public Affairs, for being recognized as a "2025 Leading Association Lobbyist" by Association TRENDS. Since joining NWPCA in 2021, Jason has elevated the association's government affairs strategy, from Washington, DC, to the global stage. His efforts include doubling the size of PalletPAC, influencing EU policy to protect wooden pallets in international trade, and serving on key industry coalitions. "Jason's leadership ensures our industry remains strong and competitive globally," said NWPCA President & CEO Brent McClendon, CAE. e award will be presented at the Salute to Association Excellence event on March 13, 2025. Congratulations to Jason for this well-deserved honor! In Case You Missed It: NWPCA Leaders On The Association 100 Podcast B rent McClendon, N W PCA President/ CEO, and Jason Ortega, Vice President of Public Affairs, recently joined The Association 10 0 Podcast to share their expertise on driving member value, achieving growth, and expanding global impact, in a segment titled, "Driving Global Growth and Advocacy." Key highlights: • Strategies that fueled membership and revenue growth while expanding to 40 countries. • Insights on N W PCA's advocacy win shaping EU packaging regulations. • Sustainabilit y efforts, including a 97% pallet recycling rate and cutting-edge research. • Leadership lessons on listening, collaboration, and navigating industr y challenges. Listen to this inspiring conversation on YouTube at w w w.youtube.com/watch?v=w wkCOK4zW5Y.

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