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January-February 2025

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Pallet C e nt ral • Janu a r y -Fe b r u a r y 2 0 25 25 Deepfakes And Cloning Deepfake technolog y and email cloning represent some of the most harmful threats. Deepfakes are video replications that share the imager y and likeness of a certain person. "Imagine a video of your CEO directing employees to make unauthorized transactions," Hammond added. "Most people would likely follow the instructions shared by the 'CEO,' right?" It is also becoming more common for vendors or employees to experience attacks where your boss or other prominent f igure's email address or credentials have been cloned. These advanced deception tactics demand equally advanced preventative measures. Not wanting to upset an important business stakeholder, the victim follows directions quick ly without double-checking the legitimacy of the message. Hackers are using your A I tools against you, and you should involve experienced IT professionals to audit your technolog y and create a plan to mitigate added risks. Vendor Vulnerabilities The interconnected nature of the wooden pallet supply chain increases exposure to third-part y v ulnerabilities. Ensuring partners maintain robust cybersecurit y protocols is essential to protecting your own operations. At ever y level of a transaction, you have to consider the fact that you're opening your business up to cyber v ulnerabilities that your business partners have. There is no such thing as an isolated net work. If you send or receive payments or other information digitally, you must ensure that you feel conf ident in your payment vendor's cybersecurit y protections, too. If not, you may be impacted by an attack that didn't originate in your system. AI Adoption Best Practices W hether you manufacture pallets or take part in the logistics side of the industr y, A I will continue to make waves. It comes with a long list of benef its. Here are some best practices for adopting A I or any new technolog y: 1. Ta lk To Users Of T he Tool: Verif y claims of securit y and effectiveness by speaking with current users of the tool. Share the information collected with your current customers, or f ind other manufacturers that have adopted that specif ic tool, to ensure that it's safe from a cybersecurit y standpoint. 2 . Conduct A n IT Secu r it y A ssessment: Involve IT professionals

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