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24 Pallet C e nt ral • Ma rch -Ap r il 2 0 25 MARKETING BY ANNETTE FERRI, VICE PRESIDENT OF COMMUNICATIONS P ost, like, share, retweet, repost, stitch, duet—social media is a constant stream of engagement. Some users connect with friends, others share key information about current events, and many use these platforms to learn. However, the educational potential of social media is often overlooked by businesses, particularly in B2B industries. Social media campaigns aren't just about selling shoes or promoting subscriptions. ese platforms are powerful, free tools that can help industry leaders influence policy, share environmental successes, connect with decision-makers, and educate their audience—all from the convenience of a smartphone. Why It Matters If you think social media is just for celebrity gossip and family vacations, you are missing a major opportunity. ese platforms allow businesses to expand their reach, shape their narrative, and unlock new growth opportunities. In manufacturing, for example, the average consumer may not realize the critical role wooden pallets play in everyday life—Pallets Move the World®—literally. rough social media, the industry can change perception and demonstrate its impact. Pallet Manufacturers And Social Media While the average consumer may not be your primary audience, key decision-makers in transportation and logistics are active on social media. In fact, 75% of B2B buyers rely on social media for purchasing decisions, making these platforms invaluable when used strategically. To maximize impact, businesses must think beyond simple product advertisements. Social media can influence policy, improve industry reputation, educate audiences, and highlight how current events impact Social Media: Speaking Up In The Digital Era

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