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May-June 2025

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Pallet C e nt ral • May -Ju ne 2 0 25 29 Take the pulse of the pallet market. Download our exclusive pallet market survey. Our exclusive pallet market survey has the pallet marketplace data and insights you need to gain a competitive edge in an ever-changing market. Collected from industry leaders, it's an invaluable, information-rich resource. Scan the code, download the survey for free today. Looking Ahead: A Stronger, More Inclusive Industry e wood packaging industry is transforming, with women at the forefront of innovation. e impact of their leadership can be seen in the widespread adoption of automation, data- driven decision-making, and sustainable forestry initiatives— all of which contribute to a more efficient and environmentally responsible industry. ese trailblazers exemplify how expertise, adaptability, and vision translate into measurable success, whether through operational improvements, workforce development, or advancements in sustainable packaging solutions. With businesses increasingly valuing diverse leadership, the next generation of women in wood packaging will have greater opportunities to lead, innovate, and leave their own mark on the industry. These pioneering women are not just shaping their individual companies—they are inf luencing the broader wood packaging sector by driving innovation, eff iciency, and sustainabilit y. Their leadership ensures that the industr y's future will not only be strong but also dynamic, inclusive, and continually evolving to meet modern challenges. Empowering Leadership At The Women In The Pallet Business Breakfast e recent Women in the Pallet Business Breakfast program in Napa, California, brought together women leaders in the wood transport packaging industry to connect and share their experiences. A key highlight was a powerful presentation by Madeline Fetterly of Be e Brand, where she shared her personal journey of overcoming uncertainty, facing challenges, and embracing leadership. Her story resonated deeply with attendees, who discussed the hurdles of navigating the industry, balancing family and career, and driving change. e event emphasized the importance of resilience, mentorship, and a strong network, empowering women to continue shaping the future of the industry.

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