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Paola Beltrán Madrid is Senior
Director for Mexico and La n
America at the NWPCA, where
she leads ini a ves to advance
the growth and development of
the wood packaging sector across
the region.
She can be reached at
pbeltranmadrid@palletcentral.com.
for growth on LinkedIn and lots of
connections for people in different
businesses and companies who want
to know more and be part of Nature's
Packaging. I can see opportunities to
create specific webinars, since the reach
and engagement have been surprisingly
good for the three-week period." e team
is already considering deeper partnerships,
online education, and events designed to
move audiences from "liking" content to
actively adopting new practices.
The Roadmap: Years Two To Five
Where does Luna see the project heading?
e goal is to move from awareness
to consideration, helping companies
recognize the wood packaging industry
as the sustainable solution—one that can
be elevated as the most sustainable. Says
Luna, "We're shaping a future where wood
packaging isn't just good for business; it's
the benchmark for sustainable transport
worldwide."
The Intrigue: Who Will Lead
Change?
Luna closes with a provocative question:
"It's interesting to see which country
makes more clicks with the content,
who's ready to adopt greater impact,
and not only impact but who is really
wanting to make changes right away." As
Nature's Packaging Latin America moves
from digital engagement to real-world
transformation, one thing is certain:
the campaign is just beginning, and its
influence could shape how sustainable
wood packaging is recognized across the
globe.
Learn more about Nature's Packaging
Latam (naturespackaginglatam.org) and
follow them on LinkedIn.
