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Pallet C e nt ral • Janu a r y - Fe b r u a r y 2 0 26 11 Staff Grows With New Senior Director Of Marke ng T he team is excited to welcome Michelle Sullivan as the new Senior Director of Marketing. With extensive experience leading global teams and driving organizational growth, Michelle will head the marketing department and play a key role as the organization transitions from NWPCA to Woodpack Global. Michelle brings expertise in strategic marketing, product launches, and international team leadership. She's excited to elevate the association's market presence while crafting go-to- market strategies for the Pallet Design System™ (PDS) and the organization's expanding solution portfolio. Her career highlights include leading global marketing initiatives that delivered double- digit growth, managing international teams, executing successful PR campaigns, and supporting major mergers and acquisitions. Contact Michelle at michelle@palletcentral.com. Pallet Design System™ Gains New Global Partner I n a strategic move to broaden the global footprint of its Pallet Design System™ (PDS) software, NWPCA, in December, forged a new partnership with Fedustria, the Belgian federation representing the wood packaging and related industries. is agreement makes PDS the exclusive pallet design software offered to Fedustria's membership, expanding access to cutting-edge pallet engineering, analysis, and design tools across Belgium's vibrant manufacturing sector. With agreements now in place with organizations in Belgium, the Netherlands, Sweden, the UK, Canada, and Brazil, PDS is quickly becoming the global standard and international language of wood pallet design. Learn more about PDS and get a free trial at palletdesignsystem.com. NWPCA Advocacy Celebrates An Impac ul 2025 I n 2025, our Government Affairs program delivered real wins that protect the industry and your bottom line. Kicking off the year, we took swift action on the Section 232 lumber tariff investigation after hearing significant concerns from NWPCA members as we filed a formal comment letter and met face-to-face with key decision-makers in Congress, the White House, and the Department of Commerce. e payoff ? One of the lowest Section 232 tariff rates, one that helps members stay competitive and keeps industry costs in check. We also achieved significant tax-policy success with the passage of the One Big Beautiful Bill, the culmination of multiple years of sustained work by the association. In 2025, we intensified that push through targeted advocacy, including with staff participation in a tax- focused fly-in and high-level meetings with the White House, the House Majority Leader, and the Senate Finance Committee. ese outcomes underscore the importance and the return on investment of a strong, proactive Government Affairs program, and they were only possible because members supported this work with their time, expertise, and resources. Do not hesitate to reach out with any questions or feedback to Kate Doherty, Director of Government Affairs, at kdoherty@palletcentral.com.

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