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24 Pallet C e nt ral • Ma rch -Ap r il 2 0 26 STORYTELLING CONT. 800.553.0182 woodmizer.com E N G I N E E R E D F O R V E R S A T I L I T Y B U I L T F O R O U T P U T Industrial sawmills starting at $ 129,995 * "The quality of how Wood-Mizer constructs their mills and their engineering help you maintain production as well as your quality of cutting. The WM4500 is a lot heavier built which makes it easier handling bigger and longer logs." —Marty Garbers L. Garbers & Sons Sawmill Ohio, USA © 2026 Wood-Mizer LLC *Pricing in USD and subject to change. Live the Wood Life ® is a registered trademark. Customers want to know they can trust your word and rely on your product. Employees want confidence that they can provide for their families even when economic uncertainty tightens margins. Sharing the real story behind your business, the challenges, the growth, and the values that guide you builds trust faster than you might expect. Bringing The Story To Life Even the strongest story must be shared intentionally to have impact. For some companies, the narrative feels obvious. For others, it requires thoughtful exploration. Regardless of the starting point, a few practical steps can help: 1. Engage Employees Ask team members what they value most about their work. Patterns often emerge that reveal the organization's true strengths. 2. Listen To Customers Customer feedback frequently highlights the qualities that distinguish a company, such as reliability, flexibility, responsiveness, safety standards, or innovation. ose traits form the backbone of the story. 3. Clarify Misconceptions Every organization encounters misunderstandings. A clearly articulated story corrects them and reinforces alignment internally and externally. Stories resonate most when they connect to real questions and real experiences. Grounding messaging in everyday interactions ensures it feels authentic rather than abstract. Weaving Story Into The Everyday Your company's story should not surface only during major announcements or rebrands. It should be woven into daily operations. When employees understand and believe in the story, they share it naturally. Consistency across

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