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Pallet C e nt ral • May -Ju ne 2 0 26 1 3 ALC 2026 Wrap-Up Fort Lauderdale T he Annual Leadership Conference, held March 25–27 in Fort Lauderdale, Florida, delivered three days of education, connection, and historic momentum that was made all the more meaningful by the organization's official launch under its new identity, Woodpack Global. e conference opened with productive committee meetings that brought strong energy, fresh ideas, and a spirit of collaboration. From there, an exceptional speaker lineup set the tone for the days ahead. Matthew Luhn, former Pixar storyteller, challenged attendees to lead with narrative rather than numbers—a timely reminder that the stories we tell shape the teams we build. Curtis Dubay of the US Chamber of Commerce delivered a timely economic outlook, walking attendees through what businesses should realistically expect from the economy in 2026 and covering trade dynamics, inflation pressures, and the policy environment shaping the year ahead. Cr ystal J. Gauvin offered a look at global lumber market forces quietly reshaping the industry landscape. Nick Pericle cut through the noise on artificial intelligence with candor and clarity, noting that the gap between what's possible and what most companies are actually doing remains wide open, and that the organizations that move first will have a decisive advantage. Fernanda (Fish) Luna of Tribalo brought a fresh perspective on pallet marketing in action, showing how companies can turn an everyday industrial product into a compelling brand story.

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