May-June 2016

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28 PalletCentral • May-June 2016 ompany executives like to say they have strong corporate cultures, but does that translate into higher performance? As it turns out, yes, but only if executives say what they mean, and mean what they say. A study by researchers from MIT, Northwestern and University of Chicago found that a firm's performance is stronger when top managers are perceived as trustworthy and ethical. 1 Employee perception matters because it's easy for companies to say they have strong values, but not necessarily to follow through. So what does it take to build a strong culture? Howe Wallace, CEO of PalletOne, has several ideas for the wood packaging industry, all of which are built on employee engagement and trust. Recruit with Trust Finding good employees is a difficult task. A company that involves employees in recruitment can make the process Industry Thought Leaders Share Keys to a Trust-Centered Culture By Andy Brown HUMAN RESOURCES 1 Source: The Value of Corporate Culture, September, 2013. C

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