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program to next dimensions as well as the novice interested in learning how to create effective systems. Launched in March 2013 as the first Zero Waste Certification Program (ZWCP) in the nation, the USZWBC Zero Waste Facility Certification (ZWFC) establishes protocol and defines parameters for Zero Waste claims. For example, incineration is often included in the term "landfill diversion," yet is specifically NOT a Zero Waste material destination within the ZWCP. Additionally, the ZWCP quantifies materials reused, repaired and recycled, along with related cost-savings and revenue generated. USZWBC Board Member and Piazza Produce Facility Manager Scott Lutocka often says "There's Ca$h in Your Tra$h!" and "You don't know what you don't know (about the value in your waste stream)!" … and Scott understands well the cash value of Piazza Produce trash! In 2015 alone, the Piazza Produce Zero Waste program generated $288,034 in cost-savings. Since launching in 2005, Piazza Produce enjoyed a cumulative $1.56 million in bottom line improvements from successful Zero Waste practices. For Zero Waste Program success, two prime ingredients are necessary: 1> a culture shift from waste management to materials management and 2> a practical staged-in approach complete with education, clear signage, and employee engagement. Top management buy-in is critical to shifting corporate culture along with providing employee incentives and support. Quantifying, communicating and rewarding success builds strong enthusiasm and support for long-term Zero Waste program success. Take baby steps, lots and lots of baby steps is a mantra for Zero Waste success. The waste audit identifies "easy wins" and are a perfect avenue for first stage action items. Crafting a long-term action plan, complete with detailed stages and success definitions, provides guidance and gives direction for employees to follow. By incorporating monetary and recognition incentives into the program from the onset, employees develop program Beyond the sustainability and economics within the wood packaging life cycle, Zero Waste addresses the materials used within the manufacturing process, distribution logistics and administrative suppor t depar tments. palletcentral.com PalletCentral • September-October 2016 13 and Environmental Sense Holly D. Elmore, Elemental Impact