36 PalletCentral • November-December 2016 palletcentral.com
rights." You will find free images to use "labeled for reuse" or "reuse
with modification" or similar wording. www.google.com
• 123RF: This site offers stock imagery at very low cost, in
addition to background music or stock video. Images can be easily
searched and are significantly less than those from Getty or
Shutterstock. www.123rf.com
• Pixabay: This huge site has hundreds of thousands images that
are percent public domain. It offers not only images, but vector
graphics, illustrations, and short video clips. www.pixabay.com
• Unsplash: This site offers a plethora of high-quality images.
Photos are arranged in collections, or you can drill down for more
specific needs using a search tool. www.unsplash.com
• Flickr: The Commons compiles images with no known
copyright restrictions from museums, libraries, and individuals all
over the world, including The Smithsonian, the New York Public
Library, and the British Museum. www.flickr.com/commons
• Magdeleine: At this site, you'll be able to search for a photo by
color, category, license type, or simple keyword.
www.magdeleine.com
• Videvo: This is one of the world's largest sources of free
cinematic video clips and motion graphics. www.videvo.net
Similar for images, there are a number of websites where you can
download background music for free or at very low cost for your
marketing videos. These include:
• 33 Amazon Sites with Free Music for Videos.
• Free Stock Music
• YouTube Audio Library
Analytics
You'll have a better idea of how well your videos are doing if you
know who clicks on the links in your videos that lead back to your
Web site, Facebook page or other Web Properties.
Buffer's Complete Guide to UTM Codes (https://blog.bufferapp.
com/utm-guide) will show you how to add special codes to your
videos that Google Analytics can use to determine who's clicking
where.
And Google (https://analytics.google.com), YouTube (www.
youtube.com/analytics) and Twitter (https://analytics.twitter.
com/about) all offer free analytics tools you can use to further
understand what marketing videos are working best for you.
"If you put time and effort into creating a video that is easily
shareable, you will reap the benefits," says Daniella Paolozzi,
marketing director, DP Marketing Communications.
Indeed. With just a bit of inspiration, you could be looking at
significantly increased sales if your video hits your target demo in
just the right way.
PC
MARKETING
Facebook is betting heavily that video will become the prime
media on its social network.
Photos
provided
by
www.JoeDysart.com
Joe Dysart is an Internet speaker and business consultant based in
Manhattan. Phone: 646- 233-4089 or email: joe@joedysart.com.
