Issue link: http://palletcentral.uberflip.com/i/842358
NWPCA Staff on the Road O n April 25, NWPCA's President/CEO Brent McClendon, spoke at the Vinyl Siding Institute's Annual Meeting in Chicago, Illinois. He presented a case study on markets, messaging and leveraging limited resources from an organizational standpoint. On May 18-19, he participated in the Dean Advisory Council Meeting of Virginia Tech's College of Natural Resources and Environment. Brent is a member of this newly formed council, whose purpose is to educate and advise the Dean on issues and concerns from stakeholders, while strengthening and expanding the network of alumni and friends that provide career support for students. Mark Barford, NWPCA Sr. Director, Business Partnerships, attended the Forest Resources Association (FRA) annual meeting in Charleston, South Carolina on May 3, 2017. Members of FRA include loggers, mills, equipment manufacturers, local forestry associations and large corporations. He also presented at the New England Lumberman's Association on June 14, 2017 in Massachusetts. Dr. Brad Gething, NWPCA Director of Science & Technology Integration, attended the Material Handling Institute's committee meetings for MH10 and MH1 on April 28, 2017 and May 12, 2017, respectively, in Washington, DC. On May 3-4, 2017, Brad joined Virginia Tech staff to lead a two-day Pallet Design System™ educational training session in Blacksburg, Virginia. P U B L I S H E D B Y T H E N A T I O N A L W O O D E N P A L L E T & C O N T A I N E R A S S O C I A T I O N NWPCA STAFF President/CEO Brent J. McClendon, CAE, brent@palletcentral.com @NWPCA Vice President, Advocacy and External Affairs Patrick S. Atagi, patagi@palletcentral.com @NWPCA_Policy Senior Director, Business Partnerships Mark A. Barford, CAE, mbarford@palletcentral.com @MarkaBarford Membership Services Manager Mishelle Cavanagh, mcavanagh@palletcentral.com PDS and Membership Services Manager Susan Cheney, scheney@palletcentral.com PDS Structural Engineer Kristen DeLack PE, kdelack@palletcentral.com Vice President, Communications Annette Ferri, aferri@palletcentral.com @PalletCentral Director of Science and Technology Integration Brad Gething, PhD, bgething@palletcentral.com @NWPCATech Communications Manager Anne M. Lewis, alewis@palletcentral.com Director of The Pallet Design System™ John A. McLeod III, jmcleod@palletcentral.com PDS Software Engineer Kevin Richey, krichey@palletcentral.com PDS Structural Engineer Farhad Shahabi, PhD, fshahabi@palletcentral.com Vice President, Operations and Events Isabel ("Mimi") Sullivan, msullivan@palletcentral.com Advertising: To advertise in PalletCentral, contact Annette Ferri at 703-519-6104 or aferri@palletcentral.com Address changes and subscriptions: To update your mailing address or to subscribe to PalletCentral, call 703-519-6104 or email info@palletcentral.com. Reprints and back issues: To order article reprints or request reprint permission, please e-mail info@palletcentral.com. Order back issues by calling 703-519-6104. PALLETCENTRAL, Volume 17, Number 3. © Copyright 2017 by NWPCA. All rights reserved. The views expressed in all articles, editorials and advertisements appearing in PalletCentral are solely those of the author and advertiser, respectively, and do not necessarily represent the views of NWPCA. NWPCA palletcentral.com PalletCentral • May-June 2017 9 NWPCA Branding & Marketing N ature's Packaging Trademark: In April 2017, the U.S. Patent and Trademark Office issued the Trademark Registration certificate for Nature's Packaging®. Nature's Packaging, the joint initiative of the NWPCA, Canadian Wooden Pallet & Container Association (CWCPA) and the Western Pallet Association (WPA), launched its website in March, 2016. Since the launch, members of the NWPCA, CWCPA and WPA may use the logo on their company promotional materials to: • Promote awareness of wood packaging and wood's environmental benefits. • Recognize your company's commitment to sustainability. • Raise our industry's profile by providing environmental information to customers on the benefits and opportunities associated with their wood packaging selection decisions. Members who currently use the Nature's Packaging® logo in their company's promotional material should update their material to reflect the change, and download the logo with the symbol ® immediately after the mark. If you've not yet integrated Nature's Packaging® into your company's information, this is the perfect opportunity to do so. The logo may be downloaded at: PalletCentral.com/naturespack_logo. NWPCA Logo: You may have noticed a more modern look and feel to the NWPCA logo. The updated logo encompasses both who we are, and what our organization does. We encourage our members to celebrate wood, and take pride in your membership by letting your customers and clients know that you are affiliated with the leading national trade association for wood packaging. We all have a shared interest and responsibility in ensuring that our brands continue to be recognized as a symbol for the voice of the wood packaging industry. All NWPCA members were advised of these changes. If you need to download the revised logo, please contact Annette Ferri, Vice President of Communications at aferri@palletcentral.com. PC