22 PalletCentral • July-August 2019 palletcentral.com
Free Resources
from Forest Proud
The North American Forest Partnership (NAFP)
through its Forest Proud initiative, just released a series
of videos, the latest titled The Crew. Over the past year,
NAFP took more than 50 hours of video footage
capturing the intensity, ingenuity, and pride that goes
into forest products manufacturing.
While the process looks very different than it did
100 years ago, at the core of every operation is a group
of people whose skill, dedication, and hard work make
it all possible.
A group who takes pride in their work creating natural,
renewable, and sustainable solutions.
A group that knows they're making a difference.
The Crew captures this story and condenses it into a
short video that is ideal for sharing across digital
platforms. They also created a Media Toolkit which
includes clips, images, sample copy, and other social
media resources that have been optimized for
Facebook, Instagram, Twitter, and Linkedin.
Themes include: Employee Engagement;
Employee Recruitment and Industry Awareness.
NWPCA is a proud member of the North American
Forest Partnership (NAFP). An important initiative of
NAFP is its #ForestProud campaign highlighting all
things forest-related, from wood pallets to drinking
water, and people.
RESOURCES
Access a Medial Toolkit at forestproud.org/the-crew-media-kit. Use these resources as-is or as a starting point for your own post. Be sure to tag us
@nwpca and @forestproud or use #forestproud.
