palletcentral

PalletCentral • March-April 2021 15 PalletCentral • March-April 2021 15 Be the Zero Hero Besides a conversation on the good of wood, how else can a manufacturing company market and communicate to potential and existing customers, or even regulators and legislators, on the importance of wooden pallets to net positive carbon impact? Here are some ideas: • Know your customer: Many GenXers and Millennials – both proven to be twice as likely to make decisions based on reducing environmental impact – are taking on supply chain decision-making positions in companies that impact how products get shipped. By making the case for the wooden pallet and sharing the UL certified advantage to these customers, you can substantially demonstrate with facts that the use of wood pallets adds value to their brand by helping them meet their overall corporate sustainability goals. is provides a real competitive edge. • Profiting from a sustainability stance: An interesting fact to know to share with customers is that Nielsen studies show that 66% of consumers would spend more for a product if it came from a sustainable brand, and 81% of global consumers feel strongly that companies should help improve the environment. • Proof of excellence: NWPCA offers proof that a customer can include as part of that company's sustainability plan. "Scott Geffros, General Manager of the Canadian Wood Pallet and Container Association notes, 'is EPD sets that standard that all competing platforms to wood packaging must follow. It supports what we have long known about the sustainability of wood and wood packaging.'" • Adopt a powerful green marketing message in communications: By emphasizing the green nature of wood in websites, social media, brochures, even on invoices by including the UL seal of approval, it goes a long way for your company brand. Precision Marketing Group (PMG) suggests that a green marketing message that resonates is less about "what we do" and more about the societal impact of what

• Cover