Issue link: http://palletcentral.uberflip.com/i/1508599
PalletCentral • September-October 2023 41 Using Social Channels to Share the Information e wood pallet market has taken some interesting turns lately. Pallet business owners are doing their best to adjust to the volatility and are increasingly looking for ways to get their business in front of new customers. In today's fast-paced digital world, social media has become a crucial component of any marketing strategy. As a pallet company owner, you need to fi nd the right social media channels to maximize your reach and eff ectively target your audience. Here are the best platforms for your pallet business, backed up with relevant statistics, with explanations as to why they are the most suitable choices. LinkedIn –LinkedIn has over 774 million users worldwide, with 63 million of them being deci- sion-makers and 30 million being small business owners (source: LinkedIn). is makes it a prime platform for pallet companies to showcase their products and services, share industry news, and build valuable relationships. Why LinkedIn is great for a pallet business: • 97% of B2B marketers use LinkedIn for content marketing, making it the top choice for business networking (source: Content Marketing Institute). • 80% of B2B leads generated through social media come from LinkedIn (source: Kinsta). Instagram – With over a billion+ users world- wide, Instagram off ers a vast audience and the opportunity to appeal to a broader market (source: Statista). is visual-based platform can help pallet companies showcase their products in a creative and engaging way. Why Instagram is great for a pallet business: • 90% of Instagram users follow at least one business (source: SocialPilot). • 60% of users discover new products on Instagram, making it an ideal platform for showcasing your pallets (source: Instagram).