Issue link: http://palletcentral.uberflip.com/i/1508599
42 PalletCentral • September-October 2023 palletcentral.com Facebook – Facebook remains one of the most popular social media platforms, with over 2.8 billion monthly active users (source: Statista). Facebook off ers numerous tools to help businesses grow, engage with their audience, and increase sales. Why Facebook is great for a pallet business: • 93% of social media advertisers use Facebook Ads, highlighting its eff ectiveness in reaching target audiences (source: Invoca). • 74% of high-income earners use Facebook, making it a valuable platform for targeting businesses that require pallet services (source: Hootsuite). YouTube – Video content is increasingly popular, with YouTube boasting over two billion logged-in monthly users (source: SocialSheperd). YouTube off ers a unique opportunity for pallet companies to showcase their products and services through engag- ing visual content. Why YouTube is great for a pallet business: • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text (source: VideoForm). • 70% of YouTube viewers use the platform to help solve work-related problems, indicating that your informative content can reach the right audience (source: Google). LinkedIn, Instagram, Facebook, and YouTube are the most suitable platforms for a pallet company, as evidenced by their key statistics. Each platform off ers unique features and advantages that can help you reach your target audience, showcase your products, and build valuable relationships. By leveraging these platforms strategically, you can eff ectively market your pallet business and foster growth in the digital age. Conclusion e environmental impact of the wooden pallet industry is a positive, quantifi able story to tell. It is imperative that we share it with clients and consumers to maintain and grow the market share of the industry and of the businesses that make up this industry. NWPCA has many resources on their website, palletcentral.com, that can be of further help in these eff orts.