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28 Pallet C e nt ral • Ma rch -Ap r il 2 0 25 Naviga ng Communica on And Collabora on In MEXICO'S WOOD PACKAGING INDUSTRY E ffective communication and strong connections with international trade partners are essential in today's global business landscape. For companies in the wood packaging industry, Mexico serves as a critical trade hub. However, success requires more than efficient logistics—it depends on cultural awareness, strategic communication, and relationship building. Businesses that excel in these areas are far more likely to thrive in Mexico's dynamic wood packaging market. Navigating cross-border operations in Mexico presents unique challenges, especially in communication and collaboration. We sat down with NWPCA Capítulo Leaders María José Martinez from El Martillo Pallet Experience; Fernando López Bello from LOSIFRA; and Samuel Podlipsky from Tarimera El Rayo to offer valuable insights into these complexities. Drawing from their experiences, they share key obstacles businesses face, strategies for overcoming communication barriers, and best practices for building strong, long-term partnerships. eir expertise is a practical guide for companies looking to enhance operations and forge business relationships in the Mexican market. Understanding Communica on Challenges In Mexico Bridging cultural and linguistic differences is one of the biggest challenges when working with partners and building teams in Mexico. Our experts agree that language barriers can create operational difficulties. While English is commonly used in international business, Spanish remains the primary language in Mexico, and a lack of fluency in either can lead to misunderstandings. Speaking Spanish also signals respect and commitment to the Mexican market, reinforcing a company's dedication to strong partnerships and long-term success. However, all important agreements should always be reviewed in both languages to ensure clarity and accuracy. BY HILARY CARR, PHD MEXICO María José Mar nez El Mar llo Pallet Experience Fernando López Bello LOSIFRA Samuel Podlipsky Tarimera El Rayo

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