Issue link: http://palletcentral.uberflip.com/i/1532787
Samuel Podlipsky emphasized that one of the primary challenges in international business is helping partners from larger nations, such as the United States or China, understand different cultural and historical nuances. He cites research by Jay Sanchez Castillo, who identifies cultural barriers as a significant source of business misunderstandings. Castillo's 2018 dissertation—"A Study of Cross-Cultural and Communication Barriers at Exist When Trying to Conduct Business Between U.S.-Based Companies and South America"— explores the challenges US companies encounter when expanding into South American markets. While factors such as a skilled workforce, lower labor costs, favorable tax regulations, and reduced operating expenses make the region attractive, cultural differences can pose significant obstacles to success. ese challenges arise from differing worldviews, idiomatic expressions, and traditions that do not always translate seamlessly across cultures. "Bridging this gap requires fostering mutual understanding, prioritizing open communication, and investing in cultural training to build awareness and adaptability among team members," Samuel explained. María José Martinez echoed this, explaining that challenges often stem from "time, language, technical knowledge, and understanding the importance of deadlines." She emphasized that achieving genuine understanding between partners goes beyond simple translation, requiring deeper awareness. "It's not just about language; it's about fully understanding the mindset of your business partners," she said. "Aligning communication styles with cultural norms will build stronger partnerships." For instance, if a US company is negotiating with a Mexican partner, jumping straight into pricing and contract details may come off as too aggressive or impersonal. Instead, taking time to establish rapport—asking about family, engaging in small talk, "To succeed in Mexico's dynamic market, businesses must priori ze cultural understanding, communica on, and digital strategies."