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30 Pallet C e nt ral • Ma rch -Ap r il 2 0 25 MEXICO CONT. and demonstrating genuine interest in the relationship—aligns with Mexico's cultural emphasis on trust and personal connections in business. Fernando López Bello pointed out another challenge: ensuring that partners and suppliers recognize the differences in regulatory frameworks and expectations. As he explained, "One of the most difficult aspects is aligning business practices with regulatory environments, which can be very different between Mexico and international markets. Navigating these variations requires a commitment to compliance and ongoing education for both parties." In Mexico, major business decisions typically require input from multiple senior executives, with extended discussions. "I've seen companies lose deals because they failed to understand how decision-making works in Mexico," Samuel added. "It's not just about legal compliance; there's a cultural aspect as well. e process often involves more dialogue, patience, and respect for hierarchy than many outsiders expect." Tools For International Communication e rise of digital tools has transformed the way businesses communicate internationally. Messaging tools like WhatsApp and Slack have proven efficient for rapid, real-time communication, but email is still used for formal communications. "Email is particularly effective for documenting agreements and ensuring clarity," commented Fernando, but he emphasized the importance of combining written communication with verbal discussions to avoid misinterpretation. Many businesses in Mexico also rely on translation tools to bridge language gaps. In cases where employees or partners are not bilingual, these tools can be lifesavers. María José noted, "e use of translation tools, in case the employee does not understand the language, is very effective." Additionally, employing multilingual team members and scheduling meetings across time zones helps ensure smoother communication. Leveraging both technology and human expertise is critical. Most businesses combine translation tools like Google Translate with professional translators for critical messaging. "ere are things you just can't leave up to an automated translator," Samuel added. "e nuances of certain phrases, particularly in legal and technical documents, need human review." Tools like World Time Buddy or Google Calendar also help streamline scheduling across time zones to ensure equitable meeting times for all stakeholders. María José added that incorporating visual aids, such as charts and annotated images, enhances comprehension, especially when dealing with highly technical subject matter. "Visuals help bridge gaps where language falls short," she says. "ey provide clarity when discussing specifications, compliance issues, and logistical details." Fernando López Bello reinforced the importance of video calls, stating, "Face- to-face interaction, even virtually, is crucial. People need to see each other, read facial expressions, and engage beyond just text. is helps avoid miscommunication and builds trust." Effec ve Strategies For Cross- Border Communica on 1. Cultural Sensitivity Training: Understanding cultural nuances is essential for effective communication. Businesses should use cultural sensitivity training to help teams navigate Mexico's social and professional norms. Respecting local customs, traditions, and values builds trust and deepens relationships. "e companies that succeed in Mexico are the ones that take cultural training seriously," said Fernando López Bello. 2. Clear Communication: Ensuring clarity in all forms of communication is critical. Whether setting expectations, aligning on deadlines, or defining goals, businesses must be explicit and precise. "We have to be very clear about actual deadlines and the goals of the meeting. Assumptions lead to missed targets," advises María José Martínez. 3. Regular Training and Alignment: Regular training sessions and meetings help keep teams aligned across borders are key. is includes educating international partners on local regulations and business practices. e importance of communication and training help ensure everyone is on the same page. Even a small regulatory misinterpretation can have big consequences. 4. Respecting Time Zones: Scheduling meetings to accommodate different time zones demonstrates respect and fosters collaboration so one side isn't always making sacrifices, and ensures all parties can participate in discussions. 5. Leveraging Multilingual Team Members: Hiring or partnering with bilingual professionals bridges communication gaps and conveys messages accurately. is strategy is particularly effective in Mexico, where both Spanish and English are often used in business contexts. 6. Formalities Matter: It is customary to use formal titles such as Señor (Mr.), Señora (Mrs.), or professional titles (e.g., "Licenciado" or "Lic." for business professionals) until invited to use first names.

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