Issue link: http://palletcentral.uberflip.com/i/1544601
1 2 Pallet C e nt ral • May -Ju ne 2 0 26 INSIDEWOODPACK ANNOUNCEMENTS & UPCOMING EVENTS A fter decades as the National Wooden Pallet & Container Association, the organization has officially become Woodpack Global, a new name that reflects a bigger vision. e rebrand was unveiled at ALC 2026 to an enthusiastic response, marking an inflection point for an industry that keeps global supply chains moving. e name change is more than cosmetic. It signals where the organization is headed: a broader scope, a stronger global voice, and a continued commitment to the companies and people who make wood packaging the backbone of commerce worldwide. e word pack carries intentional weight. Yes, the industry makes pallets and wood packaging, but "pack " also speaks to the association itself: a united group that advocates together, innovates together, and faces challenges together. at unity, the organization believes, is its greatest competitive advantage. The Logo: Every Element Has A Purpose e new Woodpack Global visual identity was designed from the ground up with one guiding principle: wood must remain at the center. The Four Corners. e logo's four distinct corners echo the literal corners of a pallet or crate, representing balance, structure, and strength. Zoom out and those corners take on a second meaning: the four corners of the world. Pallets move products across continents, connecting markets and people in ways that rarely get noticed but can never be replaced. The "W". At the heart of the mark sits a bold, prominent "W"—intentionally central, just as wood is central to modern supply chains. It stands for wood, but it also signifies the workforce, the work ethic, and the will to adapt that have defined this industry across generations. The Colors. Five carefully chosen colors form a scientifically harmonious palette, each representing a core pillar of the association's identity: brown anchors the mark, grounded in the heritage and strength of the material itself; blue represents advocacy; orange, membership; yellow, innovation; and green, sustainability—a nod to wood 's standing as nature's original renewable material. The Typeface. A proprietary, purpose-built font— trademarkable and unique—signals that this is not an off-the-shelf brand. It is an identity crafted with the same care that members put into their own work. Rooted in legacy. Built for what's next. Because pallets move the world—and together, so does Woodpack Global. For more information, visit woodpackglobal.org. A New Name, A Bigger Vision Woodpack Global (formerly the National Wooden Pallet & Container Association) marks a landmark moment for the wood transport packaging industry.

