28 PalletCentral • May-June 2016 palletcentral.com
ompany executives
like to say they have
strong corporate
cultures, but does that
translate into higher
performance? As it
turns out, yes, but
only if executives
say what they mean, and mean what
they say.
A study by researchers from MIT,
Northwestern and University of Chicago
found that a firm's performance is
stronger when top managers are
perceived as trustworthy and ethical.
1
Employee perception matters because it's
easy for companies to say they have
strong values, but not necessarily to
follow through.
So what does it take to build a strong
culture? Howe Wallace, CEO of
PalletOne, has several ideas for the wood
packaging industry, all of which are built
on employee engagement and trust.
Recruit with Trust
Finding good employees is a difficult
task. A company that involves employees
in recruitment can make the process
Industry Thought Leaders Share
Keys to a Trust-Centered
Culture
By Andy Brown
HUMAN RESOURCES
1 Source: The Value of Corporate Culture, September,
2013. http://economics.mit.edu/files/9721
C
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