November-December 2016

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Page 34 of 43 PalletCentral • November-December 2016 35 Looking to put together an overview video of your pallet manufacturing company? Want to get up- close and personal with a profile of the owner? Prefer to take your customers behind the scenes to show them how your manufacturing plant works? YouTube Director has video ad templates for all types of marketing presentations and more. The templates also all come complete with pre-packaged music that can be used to further polish the production. Moreover, for businesses willing to spend at least $150 to advertise on YouTube, the video goliath will send a local video producer right to your door to put your video together for you free-of-charge ( For pallet companies that go this route, the entire video creation process generally takes less than a day, according to Goldman. Live Video Streaming Nothing engenders immediacy in marketing quite like live streamed video. And major social media networks are scrambling to provide this service to their users free-of-charge. Facebook, for example, has begun rolling out a live streaming service that's ridiculously easy to use on a smartphone ( and-collages). Users simply log in to Facebook, tap their 'Update Status' button and choose the Live Video icon to start filming. While you're broadcasting, you'll be able to see how many people are watching and how many of your Facebook friends are in the audience. Plus, your viewers will be able to live-stream comments to one another as they watch the video. "Live is just one part of our overall video effort, but we think it has a lot of potential," Zuckerberg says. "Friends go Live because it's unfiltered and personal. Actors and news anchors go Live because they can reach bigger audiences and in some cases, larger than they can reach even on their own shows. "And if we do a good job, we think it's something that people will associate with Facebook by interacting with people and not just watching content." Similar free, live video streaming services are offered by Periscope, a Twitter-owned company, and YouTube Live Streaming. Stock Images & Background Music While online services like Getty Images will happily charge you an arm-and-a-leg for stock photography, there are plenty of sites on the Web where you can grab tens of thousands of royalty free images for your videos, free-of-charge. Some of these sites include: • Google: The number one search engine, Google, has thousands of high-quality imagery, many without copyright restrictions, provided you take the extra step and narrow your search by "usage "We're at the beginning of a golden age of online video," says Mark Zuckerberg, CEO, Facebook. Photos provided by While video marketing is already on the radar of most pallet manufacturers, recent indications are that the medium will continue to explosively transform the Web for years to come.

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