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March-April 2017

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Pallet Central PALLET DESIGN SYSTEM™ 32 What Can PDS Do for My Business? There are several advantages in using The Pallet Design System™ (PDS) that you may not know. More than just an engineering software program, PDS has benefits that can turn prospects into customers. BUSINESS BLOG 34 Pallet Mold Prevention Strategies: Moisture Control and Other Alternatives The need for mold prevention strategies is growing as food safety requirements change and worker environmental conditions are scrutinized. This article discusses ways to control mold growth and identifies present solutions that pallet manufacturers can implement Business Blog by Sanjay Gupta NATURE'S PACKAGING™ 38 Wood Packaging: Engineered for Performance Wood is not only one of the most sustainable manufacturing materials; it is also embodied with structural properties that offer a number of benefits including flexibility, durability and ease of application. 14 Selling Value in a Commodity Market Value-added salespeople help buyers think bigger – beyond just product. Remember, customers can buy pallets anywhere. What if you sold more than just pallets? Sales training expert provides tips on how to sell your value-added solution. By Paul Reilly V O L . 1 7 | N O . 2 DEPARTMENTS Chairman's Letter............................................ 6 Inside NWPCA.................................................. 8 Capitol Hill Corner.......................................... 12 Advertisers.................................................... 40 MARKETING 18 Marketing & Branding Secrets to Success Stories told by Harley-Davidson former Director of Communications Ken Schmidt challenged NWPCA conference attendees to start looking at marketing from a different perspective. By Anne Lewis 20 USDA BioPreferred Q&A NWPCA webinars on the USDA BioPreferred® Program raised several questions on this new group certification program and what it means for PDS licensees. This Q&A covers proper usage of the USDA Biobased Certified Product label on wood pallets and other branding questions. BUSINESS 22 What's Plan "B" on Obamacare Repeal? The National Journal shares insight into health care reform, and experts wonder whether GOP leaders will find a way to unite or simply trade the blame for no action on their repeal-and-replace strategy. By Erin Durkin SAFETY 26 Regulatory Reform Initiatives and OSHA A number of regulatory reform activities have already occurred within the Executive Branch and Congress. How will these activities, and those coming down the pike, impact the wood packaging industry without undermining protections and necessary support structures that are critical for the safety of our workers. By Adele L. Abrams, Esq., CMSP Published six times annually by the National Wooden Pallet & Container Association, 1421 Prince Street, Suite 340, Alexandria, VA 22314. Tel: 703-519-6104; info@palletcentral.com. Subscriptions to PalletCentral are complimentary, however you need to subscribe: PalletCentral.com>>Subscribe. Changes and Renewals: Current subscribers may sign-in at PalletCentral.com>>Edit Bio (look for "Additional Information" to manage your subscription and edit your mailing address. Or fax changes to: 703-519-4720.The NWPCA does not sell our mailing list; data collected from PalletCentral subscribers is solely used for tracking our readership. Connect with NWPCA FEATURES 4 PalletCentral • March-April 2017 palletcentral.com On the Cover: NWPCA Branding: There's been a recent focus on branding across the wood packaging industry, so it was only fitting that NWPCA receive a "face lift." You may have noticed a more modern look and feel to the NWPCA logo along with the imagery being used – pallets in action. Pallets truly move the world! Just about everything we use in our day-to-day life, came to us on a wooden pallet, and we're happy to celebrate our new look. We invite NWPCA members to download our logo: NWPCA with the globe on a pallet – all in one graphic file. To download the logo, visit PalletCentral.com/NWPCAlogo. Branding guidelines are also included to answer any questions. I N S I D E

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