Issue link: http://palletcentral.uberflip.com/i/877664
- 4 - Communications Successful communication strategies are key to advancing the mission of any organization; NWPCA is committed to ensuring that we are the single source for information for the wood packaging industry. To accomplish this goal we strive to effectively reach all audiences through a variety of media — on the web, on social media, through partnerships, and in print and mail. First and foremost however, we needed to ensure that we were communicating across all of these media channels in a consistent and appropriate manner. A brand guide was created to help facilitate this consistency. A new color palette, typography and photo selection guidelines were established to better reflect our positive, proactive, and collaborative approach to the industry. Our new look inspires a tech savvy and modern feel for an industry that is always in motion and moving forward. "Pallets Move the World®" – that is our brand, and we're proud to represent this industry. Our website, PalletCentral.com, is just one channel to reach this global industry. Web traffic continues to climb at a steady rate, with visitors spending more time on our website with each visit. The NWPCA searchable directory remains the most accessed page; keeping company profile data up-to-date ensures that web traffic flows directly to our members. We are expanding our reach, creating meaningful content, such as recorded webinars, membership and Pallet Design System™ videos, and educating the industry on important issues, such as fire code regulatory implementation, workforce, technology, OSHA, and the initiatives that aim to stop the use of wood packaging. Our staff is working hard to ensure our members maximize the capabilities of Advancing the Mission Our new logo which can be found online at PalletCentral.com/NWPCAlogo. National Wooden Pallet & Container Association Pallets Move the World