28 PalletCentral • September-October 2017 palletcentral.com
life cycle—recruiting to retiring—can help to disrupt the attrition
cycle."
"Team communication is always important, but it's even more
critical with a diverse team," Pendergast says. "Encourage open,
honest communication. Everyone should feel safe and know that
their opinion matters."
A good support system is also essential. "Women juggle work
and family. If you set them up for success on the family side (give
them time off for a dentist appointment, sick kid, etc.), you will get
more loyalty," Keera Brooks recommends. "Balance leads to
success."
Establishing a women's group that gives female employees a
chance to get together and discuss issues can be a valuable tool—
both for retention and recruiting.
Moving Forward
The U.S. Department of Labor estimates that there are 74.6
million women in the civilian workforce today. Time for recruiters
to get busy!
PC
WORKFORCE
The Women In Trucking Association (WIT) is a non-profit organization with the
mission to encourage the employment of women in the trucking industry, promote
their accomplishments, and minimize obstacles faced by women working in the
industry. This article recently was published in Redefining the Road, the official
magazine of WIT. Permission to republish provided. For more information on WIT
magazine, visit WomenInTrucking.org.
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