Issue link: http://palletcentral.uberflip.com/i/638772
trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. Protecting Your Business When Crisis Hits, Managing the Crisis FleishmanHillard (FH) is one of the world's leading strategic communications firms. Ken Fields, Senior Vice President and Senior Partner, will present two separate sessions: "Protecting Your Business When Crisis Hits" and "Managing the Crisis." In the first session, Ken shares the fundamental principles of communicating with key stakeholders, news media, neighbors and elected officials, when a crisis hits their facility. An understanding of crisis communication is only the first step for a company to successfully manage a crisis. A company must build and maintain an up-to-date crisis plan and pressure test the plan to ensure it meets the needs of the company before it faces a real crisis. A key step in crisis preparation is putting the crisis plan to the test. The second presentation, "Managing the Crisis," is an interactive session that gives participants the opportunity to put their crisis communications skills into action as they help to manage a realistic crisis scenario. Simulations by FH are one of the most realistic ways to test your crisis communication management skills without actually having a crisis. Mr. Fields will present participants with a developing crisis scenario. As the fictitious, but reality-based event unfolds, "The supply chain logistics world is changing quickly with current and future innovative thinking directly impacting the industry. What does this mean for modern material handling systems and the wooden pallet industry?" Pat Thomas, current President of the American Trucking Association 20 PalletCentral • January-February 2016 palletcentral.com AN ALC PREVIEW Ken Fields, Senior Vice President and Senior Partner, FleishmanHillard