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January-February 2016

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palletcentral.com PalletCentral • January-February 2016 21 participants will discuss key considerations about communications strategy, tactics, key stakeholders and company leadership team roles. By the end of the session, participants will gain a better understanding of the importance of effective communications in the event of a crisis. Ken Fields has managed more than 100 potential and actual crises on behalf of clients in the fields of healthcare, technology, business-to-business, government services, consumer products, and more. The crises on which Ken has worked include product recalls, product failures, environmental issues, employee misconduct, U.S. Department of Justice reviews, Congressional investigations, high-profile media attacks and others. Forests as Financial Assets & the Future of U.S. Wood Supplies Over the past 30 years, the ownership of private industrial forestland in the U.S. has changed. Most owners are no longer integrated forest product companies but are now largely institutional investors (pension funds and university endowments) and entities organized as real estate investment trusts (REITs). How does managing a forest primarily as a financial asset affect wood using mills? How do the "physical facts" on the ground related to wood supplies and competition for logs align with timberland investment and management trends? Key takeaways include: • Understand who owns and controls industrial timberlands in the U.S. and how these assets get managed. • Detail capital investment trends in wood-using mills and capacity for traditional forest industries and emerging markets (e.g. bioenergy). • Summarize current and future wood supplies for key products and end markets. Dr. Brooks Mendell is President at Forisk, where he leads the firm's research program. Founded by Dr. Mendell in 2004, Forisk provides consulting and education to senior management and investors in the forest industry and timberland investing sectors. Brooks has over twenty years of operating, research and consulting experience in forest business, bioenergy and finance. His experience includes roles in harvest operations and wood procurement with Weyerhaeuser, in management consulting with Accenture and in academia at the University of Georgia. A Fulbright Scholar, he publishes analyses of timber markets, forest business and operation, and wood bioenergy. He has published over sixty articles and three books on topics related to timber markets and REITs, forest business and operations, and wood bioenergy. PC

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