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ow we talk about ourselves and our work – how we tell our story – has a tremendous impact on how people connect with our work, our products and the broader forest and forest products community. The North American Forest Partnership (NAFP) is dedicated to telling, sharing, and celebrating our story – and that means your story. The North American Forest Partnership Who is NAFP? What do they do? Why does it matter? The story of the North American Forest Partnership (NAFP). NAFP is a diverse group, including NWPCA, who works with individuals, companies, agencies, non-profits, universities and professional organizations from throughout the U.S. and Canada committed to the telling 'the whole story' of how we derive social, environmental, and economic benefits that come from many different forests. NAFP includes more than 110 members, united by a shared ethic of forest stewardship. NAFP is building the forest sector community's capacity to deliver its stories and engage the public in an ongoing conversation about the future of forests. NAFP offers training and support to organizations looking to take their communications efforts to the next level and engage with new audiences via social media and other platforms. They also facilitate conversations - online, in person and by podcast – ºthat explore that future and the future of our community. In addition to working with members within the sector to support them as they tell their stories, NAFP works to tell the full story of the forest sector to the public and engage them in conversations around what it means to work in their specific sector. Through their 'Walk in the Woods with Us' communication program, they deliver the virtual equivalent of a guided walk in the woods, a rich, curated experience and invitation, meeting audiences where they are, answering key questions, engaging knowledgeable experts, and connecting people with credible guides and compelling content. Why It Matters Those passionate about the future of forests need a voice and a place where diverse interests can come together and tell our story. Your story of what you do and where you work is a critical part of the story we want to H The National Wooden Pallet & Container Association (NWPCA) is a proud member of the North American Forest Partnership (NAFP). Complementing our work on Nature's Packaging®, the partnership provides our members with additional tools to help tell their own story. Look for free branding opportunities in the coming months for NWPCA members with videos and materials from NAFP. 38 PalletCentral • November-December 2017 palletcentral.com Telling the Stories of North America's Forests Blog by North American Forest Partnership